Assistant Professor of Economics, UC Berkeley

Faculty Research Fellow, National Bureau of Economic Research

I conduct research at the intersection of behavioral and public economics (for the most part). See here and here for overviews that I've written on this area of research.


Using a combination of theory, field experiments, surveys, and observational data, I study topics such as: inattention to and misunderstanding of complex tax incentives; "sin taxes" on goods such as sugary drinks; energy policy for inattentive or misinformed consumers; welfare effects of non-standard policy levers (e.g., social recognition); and financial decision making by low income populations (e.g., payday loan borrowers).


I am an assistant professor of economics at UC Berkeley and a faculty research fellow at the National Bureau of Economic Research.


[google scholar]




Forthcoming and Published Papers

Measuring "Schmeduling" (with Alex Rees-Jones) Forthcoming at the Review of Economic Studies


Regressive Sin Taxes, With an Application to the Optimal Soda Tax (with Hunt Allcott and Benjamin B. Lockwood), Quarterly Journal of Economics, Vol 134, No 3 (2019): 1557-1626.

Replication Code

Attention Variation and Welfare: Theory and Evidence from a Tax Salience Experiment (with Alex Rees-Jones) Review of Economic Studies, Vol. 85 (2018): 2462-2496.

Online appendix

Evaluating Behaviorally-Motivated Policy: Experimental Evidence from the Lightbulb Market (with Hunt Allcott) American Economic Review, Vol 105, No. 8 (August 2015), pages 2501-2538. (Online Appendix)

Designing Better Sugary Drinks Taxes (with Hunt Allcott, Anna H. Grummon, and Benjamin B. Lockwood). Science, Vol 365, No 6457 (2019): 989-990.

Online appendix (with new sufficient statistics techniques!)


Should We Tax Sugar Sweetened Beverages? An Overview of Theory and Evidence (with Hunt Allcott and Benjamin B. Lockwood) Journal of Economic Perspectives, Vol 33, No 3 (2019): 202-227.

The Limits of Simple Implementation Intentions: Evidence from a Field Experiment on Making Plans to Exercise (with Mariana Carrera, Heather Royer, Mark Stehr, and Justin Sydnor) Journal of Health Economics, Vol. 62 (2018): 95-104.

Behavioral Public Economics (with B. Douglas Bernheim). in B. Douglas Bernheim, Stefano DellaVigna, and David Laibson (eds.), Handbook of Behavioral Economics, Volume 1, New York: Elsevier, (2018): 381-516.

Ramsey Strikes Back: Optimal Commodity Taxes and Redistribution in the Presence of Salience Effects. (with Hunt Allcott and Benjamin B. Lockwood) American Economic Association Papers and Proceedings, 108 (2018): 88-92.

Online appendix

What Makes a Price Fair? An Experimental Study of Transaction Experience and Endogenous Fairness Views.  (with Holger Herz), Journal of the European Economic Association, Vol 16 , No. 2 (April 2018): 316-352.

Taxing Humans: Pitfalls of the Mechanism Design Approach and Potential Resolutions (with Alex Rees-Jones)  Tax Policy and The Economy, Vol 31, No. 1 (2018): 107-133.


Tagging and Targeting of Energy Efficiency Subsidies (with Hunt Allcott and Christopher Knittel) American Economic Review Papers and Proceedings  (2015)

Energy Policy with Externalities and Internalities (with Hunt Allcott and Sendhil Mullainathan) Journal of Public Economics 112 (2014): 72-88.


Network Architecture and the Left-Right Spectrum Art. 1. B.E. Journal of Theoretical Economics, Contributions 11 (2011).


The Allocation of Time in Decision-Making (with Chris Chabris, David Laibson, Carrie Morris, Jonathon Schuldt) Journal of the European Economic Association 7, nos. 2-3 (April 2009): 628-637.


Individual Laboratory-Measured Discount Rates Predict Field Behavior (with Chris Chabris, David Laibson, Carrie Morris, Jonathon Schuldt) Journal of Risk and Uncertainty 37, no. 2 (2008): 237-269

Working Papers 

How are Preferences for Commitment Revealed? (with Mariana Carrera, Heather Royer, Mark Stehr, and Justin Sydnor)

Rules of Thumb and Attention Elasticities: Evidence from Under- and Overreaction to Taxes (with William Morrison)

The Deadweight Loss of Social Recognition (with Luigi Butera, Robert Metcalfe, and William Morrison) 

From Intentions to Actions: A Model and Experimental Evidence of Inattentive Choice (Retired 2014 draft)

Selected work in progress

Payday Lending, Self-Control, and Consumer Protection (with Hunt Allcott, Josh Kim, and Jonathan Zinman)

Is Attention Produced Rationally? Evidence from Two Experiments (with Erin Bronchetti, Judd Kessler, Ellen Magenheim, and Eric Zwick)


Do Behavioral Biases Explain the Annuity Puzzle? Experimental Evidence (with Erzo F.P. Luttmer and Priscila de Oliveira)


'Nudges' vs. Taxes: A Theoretical Framework with Four Empirical Applications (with Hunt Allcott and William Morrison)

Generalized Capital Taxation with Sufficient Statistics (with Antoine Ferey and Benjamin B. Lockwood)

The Behavioral Economics of State-Run Lotteries: Evidence and Welfare Implications (with Hunt Allcott and Benjamin B. Lockwood)


Other writing (Policy papers, etc.)


"Tax Psychology and the Timing of Charitable-Giving Deadlines" (with Alex Rees-Jones)